{"product_id":"viyella-by-deacon-brothers-vintage-tartan-shirt","title":"Viyella by Deacon Brothers Vintage Tartan Shirt | Size M","description":"\u003cp\u003eRed. Plaid. Wool. This shirt has been cool since before cool was a thing.\u003c\/p\u003e\n\u003cp\u003eViyella is not just a brand — it's a piece of textile history. First woven in England in 1893, Viyella was the first branded fabric in the world \u003cspan data-state=\"closed\" class=\"inline-flex\"\u003e\u003ca class=\"group\/tag relative h-[18px] rounded-full inline-flex items-center overflow-hidden -translate-y-px cursor-pointer\" href=\"https:\/\/en.wikipedia.org\/wiki\/Viyella\" target=\"_blank\"\u003e\u003cspan class=\"relative transition-colors h-full max-w-[180px] overflow-hidden px-1.5 inline-flex items-center font-small rounded-full border-0.5 border-border-300 bg-bg-200 group-hover\/tag:bg-accent-900 group-hover\/tag:border-accent-100\/60\"\u003e\u003cspan class=\"text-nowrap text-text-300 break-all truncate font-normal group-hover\/tag:text-text-200\"\u003eWikipedia\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"transition-all opacity-[0%] h-[17px] absolute right-[0.5px] inline rounded-r-full flex items-center px-1.5 bg-gradient-to-r from-accent-900\/0 via-accent-900\/100 via-30% to-accent-900\/100 group-hover\/tag:opacity-[100%]\"\u003e\u003csvg class=\"transition-all group-hover\/tag:ease-out duration-[500ms] ease-in text-accent-100 group-hover\/tag:scale-[100%] scale-[80%] group-hover\/tag:opacity-[100%] opacity-[0%] -mr-[2px]\" viewbox=\"0 0 256 256\" fill=\"currentColor\" height=\"14\" width=\"14\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\u003cpath d=\"M200,64V168a8,8,0,0,1-16,0V83.31L69.66,197.66a8,8,0,0,1-11.32-11.32L172.69,72H88a8,8,0,0,1,0-16H192A8,8,0,0,1,200,64Z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e — a proprietary blend of merino wool and cotton that became legendary for its softness, warmth, and durability. British army officers wore it. Prep school kids wore it. Laura Ashley used it. And now it's here, in your size, in one of the most iconic colourways ever put on a shirt.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eDeacon Brothers was a Belleville, Ontario company — a Canadian clothier that held the Viyella licence and manufactured shirts domestically using the authentic Scottish-woven wool and cotton blend. This is genuinely Made in Canada, from a company with deep Ontario roots. That combination of British textile heritage and Canadian manufacturing craftsmanship is increasingly rare and genuinely valuable.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThis particular piece is made by Deacon Brothers, a Canadian licensee of the Viyella brand — which dates this shirt to the 1970s or 80s and makes it a genuine piece of vintage Canadian clothing heritage. The fabric is the real deal: that characteristic merino wool and cotton twill blend that feels soft against the skin, regulates temperature beautifully, and has a weight and hand that modern flannel simply cannot replicate. It's warm without being heavy. Cosy without being shapeless.\u003c\/p\u003e\n\u003cp\u003eThe tartan is a bold Royal Stewart-style plaid — vivid red ground with navy, forest green, golden yellow, and white crosshatching. It's a classic that has never gone out of style and never will. The construction is everything you'd expect from a quality vintage piece: button-down front with original amber resin buttons, dual chest patch pockets with buttoned flaps, a crisp pointed collar, long sleeves with single-button cuffs, and a back box pleat for ease of movement.\u003c\/p\u003e\n\u003cp\u003eThis shirt shows the gentle wear you'd expect from a well-loved vintage piece — it has lived a little, which is exactly the point. Please note it may run slightly smaller than a standard modern medium, possibly due to laundering over the years — check measurements carefully.\u003c\/p\u003e\n\u003cp\u003ePieces like this are not being made anymore. The original Viyella wool-cotton blend fabric no longer exists in production. What you're holding is the real thing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHY WE LOVE IT:\u003c\/strong\u003e Vintage Viyella is a collector's fabric — soft, warm, and historically significant as the world's first branded cloth. The Deacon Brothers label makes this a genuine piece of Canadian vintage. The Royal Stewart tartan is timeless in the truest sense — it has looked exactly this good for over a century and will for another. This is the shirt you grab when everything else feels like a compromise.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO STYLE IT:\u003c\/strong\u003e Wear open over a white fitted tee with straight leg jeans and white sneakers for an effortless vintage-inspired casual look. Button it fully and tuck into high-waisted dark trousers with loafers for a preppy heritage moment. Layer under a chunky knit vest or over a thermal undershirt for cosy autumn dressing. Tie it at the waist over a midi skirt for a cottagecore-meets-heritage vibe that's completely current. Style with a camel coat thrown over the top and you're done — no effort required.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMEASUREMENTS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli\u003eSize on Label: M\/M - definitely runs small \u003c\/li\u003e\n\u003cli\u003eBust: 36\"\u003c\/li\u003e\n\u003cli\u003eLength: approximately 22\"\u003c\/li\u003e\n\u003cli\u003eSleeve: approximately 18\"\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003ePlease note: may run smaller than a modern medium — likely due to laundering history. Check measurements carefully.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003eFabric: Merino wool \/ cotton blend (classic Viyella twill)\u003c\/li\u003e\n\u003cli\u003eCondition: Vintage — shows expected gentle wear consistent with age. \u003cbr\u003eNo holes or damage noted.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Blue Sparrow","offers":[{"title":"Medium","offer_id":48440478728407,"sku":"BSS051","price":55.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/3133\/3079\/files\/Vintage_Vintage_Viyella_by_Deacon_Brothers_red_Royal_Stewart_tartan_shirt.jpg?v=1774031994","url":"https:\/\/bluesparrow.ca\/products\/viyella-by-deacon-brothers-vintage-tartan-shirt","provider":"Blue Sparrow","version":"1.0","type":"link"}